In the early 2000 and in the late 90s, students had great attraction and excitement towards software industry. This was surely the ideal time to enter this industry. Not just engineering graduates, but also other graduates, who did their computer courses separately from private institutions got respectable career entry during that time.
This is exactly what the digital marketing industry is undergoing today. As this is going to be the booming industry for the next few years, this is the right time to join this industry. Here are some of the reasons why those doing marketing related courses and even other courses with separate marketing education should choose digital marketing as their career field:
Huge employment prospects:
When you visit any employment portal, you will surely find more than 2000 jobs under this category. You might be surprised to know that Social Media Marketing alone has more than 1700 job positions open. So, this is the right time to enter this industry.
Good pay package:
Due to the heavy demand, but lesser supply of professionals in this industry, even a fresh graduate can earn around Rs.15000 per month. Of course, with experience and expertise, he can get better job positions and the resulting pay will also be higher.
The number of internet users in India is increasing:
A report submitted by the Internet and Mobile Association of India, the number of people accessing internet in India will increase to more than half a million by the year 2018. It took 10 years for internet using population in the nation to move from 10 million to 100 million. Then, it took just 3 years to move from 100 to 200 million. Now, you will be surprised to know that within a year this mark has reached from 200 to 300 million as per a report submitted recently.
Until December 2014, Facebook alone had 112 million users in India. If the same pace of growth is maintained, it is expected that India will cross 500 million users by the year 2016. With more and more users, more and more marketers are needed to take the information to them rightly and this is why there will be an ever-increasing demand for these professionals.
Money spent on online ads is expected to cross Rs.3500 crores:
As per a recent report submitted by the Digital Advertising in India, the value of online advertising market in the nation is expected to increase considerably in the coming years. The reason is that organizations these days have understood the importance of online advertising as the source of reaching out larger group of audience. Also, reports state that the online marketing industry in the nation is showing considerable growth and development.
The above-mentioned statements clearly indicate the fruitfulness associated with developing a career in this booming industry, which is expected to grow further in the coming years. So, students thinking about a career can very well choose this field at this juncture.