A Career in Visual Merchandising

A Career in Visual Merchandising

A Career in Visual Merchandising

A Career in Visual MerchandisingA mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the

A mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the shopaholics again get to see malls and stores decorated accordingly (in red & white) displaying mannequins adorning their finery and welcoming customers and thereby luring them to the store’s latest collection, which is again in tandem with the season and occasion. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. Window dressing in a way that is both creative and representational of the shop’s variety will attract, engage and convert the window shoppers into prospects and ultimately buyers of the product. And the person behind this execution is the Visual Merchandiser. This is an offbeat and a niche career option which is getting strongly propelled by the booming retail sector for which sky only appears to be the limit.

Various factors like: Fatter pay-packets, easy availability of Credit cards, presence of umpteen number of domestic and international brands (not to forget the cut-throat competition between them), development of mall culture(shop, eat, entertain),are only adding fuel to the already spreading “Retail therapy” fire. A mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the shopaholics again get to see malls and stores decorated accordingly (in red & white) displaying mannequins adorning their finery and welcoming customers and thereby luring them to the store’s latest collection, which is again in tandem with the season and occasion.

Restaurants, grocery stores, and convenience stores use visual merchandising as a tool to differentiate themselves in a saturated market. Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.

Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, sensory inputs (such as smell, touch, and sound), as well as technologies such as digital displays and interactive installations.

The main functions of a Visual Merchandiser are as follows:

  • Designing and developing innovative plans and three-dimensional displays to attract and engage customers and thereby increase sales.
  • Developing a Planogram
  • Display conceptualisation and designing for existing stores (sometimes for brand revival)
  • Designing eye-catching window display as per the impending season and/or festive theme
  • Ensuring the store’s best stuff is presented so that it immediately strikes with the customer’s wish-list
  • Responsible for creating and maintaining not just the window display, but the overall look-and-feel of the store.
  • Weaving the display with offers: like Discounts, freebies, etc.
  • Study the effects of various ideas of Visual Merchandising on Sales, analysis and maintenance of such data for future use by the brand/store.
  • Understanding customers flow and feedback.

The role and work of a Visual Merchandiser increases manifolds when a new store/mall is being launched; he/she has to play with the following:

  • Architecture and Facades
  • Digital Media and Technology
  • Furniture
  • Decoratives and Props
  • Fixtures
  • Mannequins and Forms
  • Flooring
  • Lighting
  • Materials
  • Signage and Graphics

In the process, it is important for a Visual Merchandiser to remember the following:

  • Merchandise should be the focal point and not get lost in the overly designed display
  • Right choice of colors and lights
  • Display themes should support the product aptly.

Among the institutions that offer certificate and diploma courses in visual merchandising, the National Institute of Fashion Technology is a sought after one. You can also pursue an undergraduate or post graduate level course in fashion designing which covers fashion merchandising in its course syllabi. It has its branches all over India including New Delhi, Bangalore, Chennai, Gandhinagar and Hyderabad. Other institutes are listed below:

1. Mudra Institute of Communication, Ahmedabad

2. National Institute of Fashion Design (NIFD), Chandigarh

3. JD Institute of Fashion Technology, New Delhi

Few of the potential employers are: Shopper’s Stop, Lifestyle, Pantaloons, Westside, Titan, Stellar Furnishings, Nakshatra and Tanishq, innumerable international brands, etc. Also, it can be pursued as a part-time/ freelance career option by people having some background in design/retail and have a knack of designing with great aesthetic sense and imagination.

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Comments

0 # Priyansh 2019-03-06
Hii, I am from Janjgir-Champa let me know, What is the need of NEET Phase II?
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0 # Shruti 2019-03-07
If a phase I test taker of Janjgir-Champa oe other places is not satisfied his/her performance in the test or if a candidate has missed out to apply for NEET, he/she can apply for phase 2 exam, It is a second chance provided to aspiring candidates.
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0 # Aarav Older than three months
Hello Sir, May I know the specialisation in MBA and also suggest some good B-Schools in Kapurthala ?
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0 # Mukesh Older than three months
There are various specialisation in MBA i.e. Marketing, Finance, Human Resource, etc, find some good MBA colleges Gna Institute Of Management And Technology
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0 # Nishith Older than three months
Hello, I am from Sharanpur, tell me How can I check whether a B.Ed college is approved by NCTE or not?
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0 # Pallavi Older than three months
Once you have decided to do your B. Ed from a particular college, you can visit the website of NCTE and can check whether the institution is under the list of approved institution,you can find here find list of NCTE approved b.ed colleges in Sharanpur- B.Ed in Sharanpur
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0 # Aayush Older than three months
Is there any age restriction applicable to apply to the B. Ed course, plz suggest good b.ed colleges in Kaushambi as well
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0 # Pallavi Older than three months
Most NCTE recognized institutions from across the country require that applicants must have completed at least 18 years of age in the year of admission, some b.ed colleges in Kaushambi are Dr AH Rizvi Degree College ; Kaushambi Degree College ; Shahid Captain Vijai Pratap Singh Smarak Degree College ; Mahatma Buddh Mahavidyalaya
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0 # Harikiran Older than three months
Hii, What are the career opportunities of Bachelor of Education course after my degree, also suggest some b.ed colleges in Sirsa?
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0 # Pallavi Older than three months
The B. Ed course is an excellent choice for making career in teaching profession, it is very respective profession for candidates, find some good colleges for it-National College of Education - Sirsa ; JG College of Education ; Bhagwan Shri Krishan College of Education (for Women) ; Triveni College of Education
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0 # Jayesh Older than three months
Hii, I want to be a good doctor, plz suggest me the best MBBS colleges in Kaushambi?
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0 # Jagan Older than three months
Its good that you are interested in medical field, get good MBBS colleges in Kaushambi are Dr Rizvi College of Engineering
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0 # Tushar Older than three months
Hii, I am from Chidambaranar, I want to do M.Ed, but I have not B.Ed, is it possible?
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0 # Pallavi Older than three months
No NCTE approved M.Ed colleges/universities in Chidambaranar or any other place admit the students only after B.Ed
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0 # Aarav Older than three months
Hello sir, I am 3rd year B.com student, I want to pursue MBA from Budgam,Please suggest top B-School over there.
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0 # Jagan Older than three months
Hello, after b.com, MBA will be the right career option, you can find here the list of good B-Schools in Budgam- MBA in Budgam
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0 # Priyansh Older than three months
Hii, I am from Panna, plz tell me Do all the IIMs provide a degree or Diploma?
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0 # Mukesh Older than three months
Hello, good to see that you are from Panna, The IIMs provide a diploma certificate at the completion of the course.
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0 # Vivaan Older than three months
Hello, I am from Dungarpur, tell me How can I check whether a B.Ed college is approved by NCTE or not?
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0 # Jagan Older than three months
Once you have decided to do your B. Ed from a particular college, you can visit the website of NCTE and can check whether the institution is under the list of approved institution,you can find here find list of NCTE approved b.ed colleges in Dungarpur- B.Ed in Dungarpur
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