A Career in Visual Merchandising

A Career in Visual Merchandising

A Career in Visual Merchandising

A Career in Visual MerchandisingA mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the

A mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the shopaholics again get to see malls and stores decorated accordingly (in red & white) displaying mannequins adorning their finery and welcoming customers and thereby luring them to the store’s latest collection, which is again in tandem with the season and occasion. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. Window dressing in a way that is both creative and representational of the shop’s variety will attract, engage and convert the window shoppers into prospects and ultimately buyers of the product. And the person behind this execution is the Visual Merchandiser. This is an offbeat and a niche career option which is getting strongly propelled by the booming retail sector for which sky only appears to be the limit.

Various factors like: Fatter pay-packets, easy availability of Credit cards, presence of umpteen number of domestic and international brands (not to forget the cut-throat competition between them), development of mall culture(shop, eat, entertain),are only adding fuel to the already spreading “Retail therapy” fire. A mega festive season (Dusshera & Diwali) has just gone, and the other (Christmas & New Year) is already knocking the door; which means the shopaholics again get to see malls and stores decorated accordingly (in red & white) displaying mannequins adorning their finery and welcoming customers and thereby luring them to the store’s latest collection, which is again in tandem with the season and occasion.

Restaurants, grocery stores, and convenience stores use visual merchandising as a tool to differentiate themselves in a saturated market. Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.

Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, sensory inputs (such as smell, touch, and sound), as well as technologies such as digital displays and interactive installations.

The main functions of a Visual Merchandiser are as follows:

  • Designing and developing innovative plans and three-dimensional displays to attract and engage customers and thereby increase sales.
  • Developing a Planogram
  • Display conceptualisation and designing for existing stores (sometimes for brand revival)
  • Designing eye-catching window display as per the impending season and/or festive theme
  • Ensuring the store’s best stuff is presented so that it immediately strikes with the customer’s wish-list
  • Responsible for creating and maintaining not just the window display, but the overall look-and-feel of the store.
  • Weaving the display with offers: like Discounts, freebies, etc.
  • Study the effects of various ideas of Visual Merchandising on Sales, analysis and maintenance of such data for future use by the brand/store.
  • Understanding customers flow and feedback.

The role and work of a Visual Merchandiser increases manifolds when a new store/mall is being launched; he/she has to play with the following:

  • Architecture and Facades
  • Digital Media and Technology
  • Furniture
  • Decoratives and Props
  • Fixtures
  • Mannequins and Forms
  • Flooring
  • Lighting
  • Materials
  • Signage and Graphics

In the process, it is important for a Visual Merchandiser to remember the following:

  • Merchandise should be the focal point and not get lost in the overly designed display
  • Right choice of colors and lights
  • Display themes should support the product aptly.

Among the institutions that offer certificate and diploma courses in visual merchandising, the National Institute of Fashion Technology is a sought after one. You can also pursue an undergraduate or post graduate level course in fashion designing which covers fashion merchandising in its course syllabi. It has its branches all over India including New Delhi, Bangalore, Chennai, Gandhinagar and Hyderabad. Other institutes are listed below:

1. Mudra Institute of Communication, Ahmedabad

2. National Institute of Fashion Design (NIFD), Chandigarh

3. JD Institute of Fashion Technology, New Delhi

Few of the potential employers are: Shopper’s Stop, Lifestyle, Pantaloons, Westside, Titan, Stellar Furnishings, Nakshatra and Tanishq, innumerable international brands, etc. Also, it can be pursued as a part-time/ freelance career option by people having some background in design/retail and have a knack of designing with great aesthetic sense and imagination.

Ask our Counsellors


Comments

# Aarush 2018-08-29
Hii, I am from Baksa, I would like to do B.Ed from distance, Is there any university that offers B. Ed through distance mode
Reply | Reply with quote | Quote
# Jagan 2018-08-30
Yes, many universities from across the country including Baksa offer this course through distance mode and the prestigious of them is IGNOU, Annamalai University to name a few.
Reply | Reply with quote | Quote
# Aarush 2018-08-22
I am from Solan, plz tell me the time duration of MBBS course in India
Reply | Reply with quote | Quote
# Mukesh 2018-08-23
In India, the present duration of MBBS course is 5.5 years, The actual course period is 4.5 years and one year of rotating internship should be completed, you can find some good MBBS colleges in Solan-Solan Homeopathic Medical College And Hospital, Barog Bye-pass, Kumarhatti, Distt. Solan
Reply | Reply with quote | Quote
# Vaibhav 2018-08-22
Hii, plz suggest me What higher studies options are available after completion of MBBS in Nabarangpur?
Reply | Reply with quote | Quote
# Mukesh 2018-08-23
On completion of MBBS, for being specialised in a specific field, candidate will have to take up MD or MS course in Nabarangpur with appropriate specialization.
Reply | Reply with quote | Quote
# Nishith 2018-08-15
Hello, I am from Thane, want to get admission in BITS pilani, My rank in JEE is 40,000, please suggest me that i am eligible to get admission in BITS or not.
Reply | Reply with quote | Quote
# Jagan 2018-08-16
Hii, for finding it you can go through mock counselling , please visit here- mock counselling, you can also get good college in Thane.
Reply | Reply with quote | Quote
# Himmat 2018-07-04
Hi, I want to know the type of questions asked in CAT Written test, also tell me is there any good MBA college in Jabalpur
Reply | Reply with quote | Quote
# Shruti 2018-07-05
There are three type of questions in CAT exam i.e. quantitative aptitude, data interpretation and verbal and reading comprehension, there are various MBA colleges in Jabalpur- Sikkim Manipal University - Jabalpur ; Gyan Ganga Institute Of Technology ; Centum Learning Limited - Jabalpur ; S N College of Material Management
Reply | Reply with quote | Quote
# Vivaan 2018-07-04
I am from Nadia, I have scored 82 percentile in CAT this year. Please let me know the colleges where i can get admission
Reply | Reply with quote | Quote
# Pallavi 2018-07-05
Hii, for finding it you can go through mock counselling , please visit here- mock counselling, you can also get good college in Nadia.
Reply | Reply with quote | Quote
# Rohan 2018-06-27
I belong to Theni, plz tell me As per 2016 ranking, which is the best MBBS college in India
Reply | Reply with quote | Quote
# Mukesh 2018-06-28
The first position is held by Delhi AIIMS, followed by Vellore’s Christian Medical College, AFMC, Pune, Maulana Azad Medical College, Delhi and the fifth position is held by the GGMC & SIR J.J. Hospital in Mumbai, you can also find some good colleges in Theni- Theni Government Medical College
Reply | Reply with quote | Quote
# Vivaan 2018-06-06
I am from Guntur, plz tell me the time duration of MBBS course in India
Reply | Reply with quote | Quote
# Pallavi 2018-06-07
In India, the present duration of MBBS course is 5.5 years, The actual course period is 4.5 years and one year of rotating internship should be completed, you can find some good MBBS colleges in Guntur-NRI Medical College
Reply | Reply with quote | Quote
# Tushar Older than three months
Hi, I want to know the type of questions asked in CAT Written test, also tell me is there any good MBA college in Baleshwar
Reply | Reply with quote | Quote
# Shruti Older than three months
There are three type of questions in CAT exam i.e. quantitative aptitude, data interpretation and verbal and reading comprehension, there are various MBA colleges in Baleshwar- RJ Schools of Management Studies ; Balasore School Of Engineering Balasore
Reply | Reply with quote | Quote