Development communication is basically a communication that is used in bringing out the social change. Development communication covers all the traditional fields like agriculture, health and hygiene, nutrition, education, etc.Apart from this it also covers the new areas like citizen empowerment, gender rights, governance, urban and rural development, and environment. A Course in development communication will help you to become a skilled planner, manager, designer or implementer in the development sector.
Development communication basically uses wide range of approaches from social marketing to the participatory approaches with the local people and helps them communicate their needs and opinions to others. It covers lobbying and advocacy, mass marketing and highly targeted campaigns. Development communications can serve audiences, farmers, villagers, herders, teachers, students, women, policy makers, extension workers, scientists, unemployed youths, prostitutes and health workers.
Development communication uses different types of Media such as radio, television and the press; electronic media such as emails and websites; interpersonal media such as training courses, meetings and face-to-face contact; narrowcast media such as posters, flyers and handouts.
Having a degree or diploma in Development communication one can work as a communicator, one can also become monitoring and Evaluation Officer for major national and international profit and nonprofit organizations.
One can also work as a researcher, extension workers. Can also deal with development work in experimenting and implementing appropriate solutions.
Most of the top universities in India offer Post-Graduate or Under-Graduate program in Mass Communication and Journalism generally have Development Communication as one of their main subjects. Apart from these few Mass communications colleges and few top Journalism colleges also offer Specialization degree in Development Communication course.
Anwar Jamal Kidwai Mass Communication Research Centre (AJK-MCRC) of Jamia Millia Islamia, New Delhi offers a unique one year Post-Graduate Diploma Program in Development Communication which teaches the students about various concurrent development initiatives taking place at Global and Domestic level. The Department of Mass Communication and Journalism of Guru Jambheswar University has recently started a Masters Program in Development Communication.
The Eligibility criteria to take admission in these courses are generally a Bachelor’s in any stream having some understanding of socio-economic issues. The selection will be based on a written test followed by a personal interview. One having a good knowledge of current happenings in development sector can get a selection.
Most of the Profit and Non-profit organizations advertise their job vacancies in the newspapers. There are various consultancies firms and development agencies that have jobs for the candidates who has completed development communications. Submit the CV's to them so that whenever there is vacancy you will get a call.
The salary varies from one industry to industry and from one company to company. You have to improve all the skills to get job in the market which is required by the company. development communication means is building a relationship, developing collaboration mechanisms, facilitating and nurturing the exchange of information and knowledge, negotiating roles and responsibilities, and most importantly, building mutual trust. Here your interpersonal communication skills will count more.