Master of Business Administration (MBA) is the professional preparation for a management career. It not only provides a platform for understanding the structure of business that one is entering. Due to it's more than many brilliant and non-compromising qualities, MBA still stands as one of the much required courses to be pursued. An MBA graduate is better decision maker with structural thinking and is focussed to do better business. This course lets one have a taste of how theory is applied to real life situations. It helps in fast forwarding the learning process and broadens peoples horizons of experience. The kin of skills that one can learn while doing an MBA, better usage is found at a later stage while in middle or top level management. Now there are various and numerous MBA specializations which have their own instinctive advantages and benefits and each have different job prospects and pay package. Today one of the ruling specialization is Marketing.
Marketing in recent times has developed as science and was considered an art already. The father of marketing, Philip Kotler puts it best, "Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion." And this exactly what the specialization is all about- getting it all right, striking the right balance which is beneficial to all the parties involved- customers, organization and others. The fast paced technological evolution over the past few decades has changed the shape of marketing permanently, increasing its importance in the business world. An MBA in marketing ensures students careers as business leaders in the field of marketing and advertising. Most marketing efforts involve large teams of artists. designers, programmers and web designers. Coordination and group strategy are parts of any good marketing degree. Some standard information that Marketing programmes cover are public relations strategy, market research and organizational leadership. MBA Marketing course focuses on polishing the skills of an individual in their areas of interest. Any organization with a good marketing team increases the number of opportunities for the organization to scale ahigher market share.
This course sets one up for many different types of careers. The skills gained out of this course can be applied o any sort of business, may it be retail, QSRs, Internet based or anywhere, the skills one picks up can be versatile and universally applicable. The higher ranked B Schools have better prospects of getting a student a job with a high salary. So if a good job with a great package is one's aim then the career in terms of completion of an MBA degree with a high profile specialization like Marketing must seriously be considered. Several institutes in India offer MBA in Marketing specialization. The Indian Institute of Managements, popularly known as IIMs and various other institute provide the course with the need and demand rising with every passing batch.
Two decades ago, an MBA was the gatepass through the golden door leading to a great career but now, companies are looking for innovative and ingenious thinkers with experience in multiple fields and a proven ability of creativity. Getting an MBA is still a good idea and will continue to be so for those interested in the corporate world. One must however aim at an MBA degree from a respected, reputed and accredited programme with work experience and continuously prove their ablity to be a leader, if one wishes to rise to the top.