Nowadays, it is hard to find people, particularly youngsters without a social media account. Social networking sites are playing important role in shaping the marketing strategies in most of the businesses. The business opportunities connected with marketing and social media are attracting more and more aspiring MBA candidates to take up entrepreneurship program with focus towards social media.
As per a recent survey conducted by the Harvard Business Review, nearly 2/3rd of companies, who were interviewed, accepted that they already use or plan to use the social media platform for reaching out a larger group of audience. Also, the social media marketing has provided and is providing greater opportunities for enabling business owners to achieve their goals. Social networking sites are enabling business owners to have direct access to millions of customers from around the world each day. According to a popular institution that offers MBA in Social Media Marketing, nearly million posts are received on social networking sites each hour and nearly 5 billion minutes are being spent on these sites on a regular basis. This clearly states that the trending of social media towards entrepreneurship Master of Business Administration.
To make effective use of social networking sites with a view to reach out hundreds and thousands of clients on a regular basis for expansion of business horizon, it is imperative that a business owner should get a professional training from an expert in the same field. Nevertheless, the current business scenario show cases a space between the vast opportunities presented by the social networking sites and MBA specialization in Social Media business ownership.
Harvard business review report:
This report states that just 12% of the participants in their survey were aware of how to use social media in an effective manner. The fact is that only a smaller portion of organizations are aware of the effective utilization of technology, while many just use this platform as a single-way promotional channel and this is why they are overlooking the opportunities to get access to a larger group of audience. For effective implementation of social media strategies, it is important that professionals in the field of marketing should get the real world knowledge from the instructors specialized in the particular niche.
The fast developing MBA courses in social media help candidates in the integration of social media into their marketing campaigns. This type of MBA specialization helps candidates in developing, putting into force and measuring the effectiveness of social media marketing campaigns. They can also learn how to use the effective social media tools for catering to the particular marketing targets of enterprises. The program pays attention to make students aware of metrics, tools, strategies, objectives of the campaign and audience.
MBA in Social Media:
Both in-campus and online courses are offered for people interested in MBA in social media specialization. In this specialization, students will be taught about financial management, accounting and economics as well, in such a way that they can gain knowledge on these areas. On completion of this course, candidates will be in a position to find jobs in positions like marketing director and marketing manager.