Last fortnight the Indian school of business launched a mobile application and 500 people in North America downloaded it. Called the 360 degree app it has videos of the B-school alumni talking about their experience and the current batch speaking about why they picked the college, besides snippets of class room teaching and the faculty profiles.
We are tracking every download to gauage how many are interested in our college globally says the senior director for admission ISB.
The app is one of the many ways in which the management college is aiming to get the visibilty amongst the students abroad.
Top B-school in India are going the whole mile their courses attractive to the international students with the good reason. Such students are integral for diversity, getting more recruiters and global accreditations as well as climbing the ranking order.
Full time MBA programs in India see barely a handful of International students and the institutes claim their diplomas look paler than their global counterparts MBA degrees.
While the issue is currently before the government the institutes are looking at the international enrolments through the exchange programmes, alumni meets, projects and short term courses.
In July ISB along with its former students started coffee with alumni where in prospective students clould meet the former students in 40 locations across the world.
The programme will be on till October. ISB's Sapra returned from Dubai last week promoting ISB as part of world MBA tours where the college's representatives engage in face to face interactions and group discussions on the prospects of an MBA degree from the institute. The team also visited New York and Washington.
IIM Lucknow plans to open up a branch in the country. While three countries are on the shortlist the institute’s director commented further.
The international campus will have students from both the India and the host country for the MBA program.
Institutes such as XLRI and SP Jain already have campuses abroad.
Besides regular student exchange programmes, the B-school launched its global MBA programme in partnership with Case Western Reserve University (US) and Tongji University (China), three years ago. This programme has 20 students each from the US, China and India. They travel as a cohort and undergo one-third of their education at each school.
For the oldest IIM in India, an entry into the coterie of 28 elite B-schools called, 'International Centre of Excellence in Management Education' in 2012 was one way of gaining global visibility.