Tips to Master Persuasion Skills for MBA Students
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Tips to Master Persuasion Skills for MBA Students

It is important that prospective managers, should develop a number of skills and here persuasion skills form an important part. A marketing personnel or sales representative cannot survive without this skill. Experts are of the opinion that a marketing personnel should have this skill to even sell raincoats in deserts. Even though, it is something that sounds to be interesting, it is actually not an easy task to accomplish as this skill should make an individual to think that he is in need of a particular product, even though, he actually does not need it.

It is not a luck or trick, but it is a science:

The first and foremost thing to comprehend that persuading others is not a trick or luck, but it is a science. Yes, management books and researches suggest that there are ways that make people agree to your pitch or message. As a marketing personnel, you should be well-equipped with consumer behavior. This means that you should be in a position to understand what affects the behavior of your target market.

Understanding why customers arrive at a decision:

No one can give a clear explanation as to why end users arrive at a particular decision about a particular product. But, when you can really understand the factors that inspire their decisions, you can use them in your indulgence. This is what a persuasion skill is all about

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It is important that prospective managers, should develop a number of skills and here persuasion skills form an important part. A marketing personnel or sales representative cannot survive without this skill. Experts are of the opinion that a marketing personnel should have this skill to even sell raincoats in deserts. Even though, it is something that sounds to be interesting, it is actually not an easy task to accomplish as this skill should make an individual to think that he is in need of a particular product, even though, he actually does not need it.

It is not a luck or trick, but it is a science:

The first and foremost thing to comprehend that persuading others is not a trick or luck, but it is a science. Yes, management books and researches suggest that there are ways that make people agree to your pitch or message. As a marketing personnel, you should be well-equipped with consumer behavior. This means that you should be in a position to understand what affects the behavior of your target market.

Understanding why customers arrive at a decision:

No one can give a clear explanation as to why end users arrive at a particular decision about a particular product. But, when you can really understand the factors that inspire their decisions, you can use them in your indulgence. This is what a persuasion skill is all about. The thing to remember here is that you should not take a product with high price tag and poor quality. When you do this, you will lose dependability and reliability from a long-term perspective.

Providing a positive experience:

The best thing you can do to persuade the end users is to provide them the real experience on the quality of the product. For instance, when you provide them with samples and when they feel satisfactory about your product, they will automatically be persuaded. So, when you become an entrepreneur in the future, it is important that you should be more focused towards providing quality to your prospective customers to persuade them. Providing a demo or a free sample pack will give the potential customers an experience or feel that they would show interest towards reciprocating.

Communal consent:

Most of the consumers make their purchase decision, only after getting consent from their friends and peers. They give better importance to communal consent and so it is important that you should be ready to use this skill for attracting a large group of people by providing them with samples of the product.

Honoring promises and remaining steady:

Not just giving promises, but it is important that you should keep up the promises. Not just once, this should be maintained steadily all through your business to retain your customers.

Aristocracy:

Consumers generally love to follow what celebrities and people with high handedness do. So, you should be ready to persuade this community to reach out a larger group of audience.

So, this is a skill that needs to be developed and when you follow the tips given above, you can achieve it.


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Comments

0 # Rohan 2017-09-27
Hi, I want to know the type of questions asked in CAT Written test, also tell me is there any good MBA college in Sundargarh
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0 # Mukesh 2017-09-28
There are three type of questions in CAT exam i.e. quantitative aptitude, data interpretation and verbal and reading comprehension, there are various MBA colleges in Sundargarh- National Institute of Technology
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0 # Himmat 2017-09-06
Hii, I am looking for private engineering college in Hoshiarpur where I can get direct admission without any entrance test score, Please let me know about it.
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0 # Shruti 2017-09-07
There are many private engineering colleges in Hoshiarpur where you can get admission without entrance exam, find here the list Engineering in Hoshiarpur
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0 # Nishith 2017-08-30
Hii, I am from East Nimar, plz tell me Do all the IIMs provide a degree or Diploma?
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0 # Shruti 2017-08-31
Hello, good to see that you are from East Nimar, The IIMs provide a diploma certificate at the completion of the course.
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0 # Aayush Older than three months
I am from North Cachar Hills, I have scored 82 percentile in CAT this year. Please let me know the colleges where i can get admission
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0 # Pallavi 2017-07-20
Hii, for finding it you can go through mock counselling , please visit here- mock counselling, you can also get good college in North Cachar Hills.
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0 # Priyansh Older than three months
Hii, I am from Valsad let me know, What is the need of NEET Phase II?
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0 # Mukesh Older than three months
If a phase I test taker of Valsad oe other places is not satisfied his/her performance in the test or if a candidate has missed out to apply for NEET, he/she can apply for phase 2 exam, It is a second chance provided to aspiring candidates.
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0 # Nishith Older than three months
Hii, I am from Mayurbhanj, plz tell me Do all the IIMs provide a degree or Diploma?
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0 # Pallavi Older than three months
Hello, good to see that you are from Mayurbhanj, The IIMs provide a diploma certificate at the completion of the course.
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